People online come up with some wacky ideas. This one is going around at the moment: take a picture of yourself with your head in a freezer, upload it to a photo site, and tag it with the number in the title above. Why? So that people can search for the number on google images and come up with a bunch of photos of people sticking their heads into freezers. Like I said--wacky. But there are a few fun and creative variations on the theme, this one being my favourite:
Although, I'd be a lot happier if the original poster knew the difference between "your" and "you're." Doing it wrong indeed.
Han originally found here, along with a bunch of the other photos.